Asian Paints — Amazon A+ Content Video Series

Client: Asian Paints
Scope: Product Functional Video Production for Amazon A+ Content
Service: Video Production
Target Audience: Amazon Buyers (D2C)

The Challenge

Asian Paints, a leading name in the Indian home improvement industry, approached our team to enhance their Amazon A+ content with high-quality, functional videos that could educate and convert online shoppers across their product portfolio. With an increasing number of customers relying on product visuals and videos before making a purchase, the goal was to create an engaging series of videos that would simplify product understanding while elevating brand perception on Amazon.

Our Approach

We executed a comprehensive video production strategy that involved everything from pre-production to final delivery. Each video was conceptualized with a clear focus on demonstrating product functionality, benefits, and application techniques in a simple, relatable format tailored to Amazon’s user experience.

Our scope included:

Scripting & Storyboarding for each product to ensure clarity and consistency
On-site and studio shoots, depending on the nature of the product (e.g., brushes, wall finishes, tools)
Professional voiceovers in English and Hindi to cater to a wider buyer demographic
Motion graphics overlays for enhanced explanation and Amazon A+ guidelines compatibility
Post-production & optimization to match Amazon’s technical requirements and content standards

Each video was designed to hold attention within the first 3 seconds, follow a clear educational flow, and end with subtle call-to-action cues for shoppers.

The Impact

The content directly improved product clarity and buyer confidence, resulting in longer on-page engagement for listed SKUs on Amazon. The creative output successfully merged technical accuracy with brand-aligned storytelling—offering Asian Paints a strong visual edge in a highly competitive product category.

While Amazon restricts direct analytics sharing, internal product teams noted an increase in A+ content viewership and better buyer retention across product listings.

Why It Worked

By combining visually-driven instruction with clear, concise messaging, Scribble Scrolls delivered a video series that was not only functional but also elevated Asian Paints’ Amazon presence. The videos were produced keeping in mind Amazon’s best practices and consumer behavior patterns—resulting in rich content that educates, engages, and converts.