Malabar Gold & Diamonds — High-Impact Festive Video Campaign

Client: Malabar Gold & Diamonds
Scope: Product Reel Videos, Influencer-Led Festive Campaign
Service: Video Production
Target Audience: Premium jewelry buyers across India, focused on festive & bridal segments
Platforms: Instagram, YouTube Shorts, In-store displays
Timeline: [Add project month/year]

The Challenge

Malabar Gold & Diamonds is one of India’s most iconic and trusted jewelry brands, with a presence across global markets. For their new festive collection, they sought a visually rich campaign that blended traditional elegance with a modern aesthetic—delivered through short-form content that could thrive on social platforms and connect with regional audiences.

The brief was ambitious: create multiple high-quality reel-style videos, featuring regional influencers while ensuring the spotlight remained on craftsmanship and product richness.

Our Approach

Scribble Scrolls collaborated closely with the brand’s visual team to develop a production strategy that brought out both emotion and luxury. Our approach centered around three pillars: aesthetic composition, cultural relatability, and thumb-stopping content styling.

Key execution steps:

Festive-Ready Visual Direction: Each reel was styled to feel celebratory yet elegant. From wardrobe and jewelry pairing to the background music and color grading, everything was designed to mirror Malabar’s legacy and appeal to modern Indian sensibilities.
Regional Influencer Casting: We handpicked content creators with strong regional resonance—especially those who could authentically showcase traditional wear and cultural emotion, enhancing relatability across South and West India.
Hero Shots with Emotion: Close-up transitions of the jewelry in use, soft lighting to highlight intricate detailing, and traditional festive settings helped the videos radiate warmth and luxury.
Vertical-First Format: Every reel was optimized for Instagram and YouTube Shorts—quick hooks, dynamic camera work, and CTA-ready endings ensured maximum viewer retention and engagement.

The Impact

The campaign successfully elevated Malabar’s digital presence during the festive season. The influencer-led reels saw exceptional engagement rates, especially from Tier 1 and Tier 2 cities. On Instagram, several videos crossed 100K+ organic views within days, while in-store teams used the videos to drive attention to featured collections.

The content became a bridge between regional storytelling and luxury branding, positioning Malabar as both aspirational and accessible.

Why It Worked

Malabar’s festive content succeeded because it spoke to the heart and the eye. By marrying cultural cues with luxury visuals and influencer credibility, we created a campaign that didn’t just promote jewelry—it celebrated identity, occasion, and elegance.